(me with some other interns around the DDB office)
Elisa here! I’ve been living for the past five years in Shanghai (or on breaks, since I’ve been at boarding school and now UChicago) and this summer is no different. I’ve had two internships this summer - and still in the midst of my second one. I was at Accenture for the month of July - doing some translating, powerpoints and decided that I probably don’t want to go into computer science. I didn’t get to see much IT Consulting (or any clients at all) but did see a lot of excel, SQL and Oracle programming…
My second internship was much more exciting - and much more related to the Mark. I went to an advertising agency called DDB (Doyle Dane and Bernbach). In China, they do ads for McDonalds, Pernord Ricard (aka Absolut Vodka), Neutrogena, Clean & Clear, Shanghai Volkswagon, Porsche, etc. Originally taken in as a planning intern, I actually spent more time on the Public Relations (known here more as Knowledge and Communications). So far I’ve gotten to interview and write a press release, write entries for the company blog, write case studies, write articles for Chinese Whisper (DDB newsletter) go to meetings with clients and other small companies we work with (eg. website developers), revise company biographies, and do simple menial labor like press clippings, sending out newsletters, and organizing databases. I’ve also worked a bit on Hotpot - which is kind of like a company Facebook. As for the planning department, I’ve also made a few “insights” powerpoints for Neutrogena and C&C. Very exciting!
So it’s been a lot of writing! I’ve met a lot of super awesome, inspiring people, and I really enjoy this advertising agency feel. We also have a pool table! (And on Fridays they serve some sort of dessert - last month it was icecream, this month it’s grass jelly).
Other than that, I went to Seoul three weeks ago as a spur of the moment thing. I can’t begin to express how much fun I had! I love all the little college environments (Hongdae, Idae, etc). This summer’s been really fun - I work 8 hours a day on the weekday (and then exercise every day too! so tiring!) but hang out with friends, shop, eat (eat, eat, and eat) on the weekend.
See you all in the fall!